People often ask me what the heck should I blog about to attract real estate buyers and sellers?  Put yourself in a consumers shoes and think about the important information that a buyer or seller needs to make the decision of buying or selling a home in a specific area.  What would you look for to make such a drastic change in your life?

Depending on your niche should help you determine the best blog topics to attract buyers and seller within your specialty.  That means if you are targeting the luxury home market you want to blog about things that appeal to luxury home buyers.

Real Estate Topics To Blog About

• The dos and don’t of buying or selling a short sales and foreclosures
  
• Notables and celebrities who live in your area and are selling or buying a home.
• The steps in finding a home
• Your hot new listing of the week
• What new in the area 
• School achievements
• CNN/Money Mag rankings of your city or town
• Mortgage and tax information
• New home developments
• Specific neighborhoods
• Dog parks in the area
• Water parks in the area
• Wifi locations in the area 
• Favorite places such as farmers markets, museums
• Market Reports
• Steps in selling a home
• Investments, Investors and Investing
  
• Hiring the right REALTOR
• Questions consumers ask
  
• Your specialties
• Your farm area
• Inspections, appraisals and the mortgage process
• Home staging, clearing the clutter and increasing your chances of selling
  
• Local Businesses and experiences
• Interview local people, city officials, veterans, teachers and business owners
  
• Happenings meaning special events..most cities have monthly events such as baseball games, parades, fairs etc.
• Nite life, schools, family activities, clubs, organizations and houses of worship
  
• Historical sites…every city has them
• Important phone numbers and information such as the post offices, electric, water, cable, police..etc..etc.
• Important tax information and changes
• Real Estate Law changes
• Home Owners Associations, Condo Associations and city and county home owner’s regulations
  
• Recycling, charities, schools, parks, vacation spots, beaches and lakes and rivers, local news, your affiliates, hobbies, things you do
• Properties that you have sold
• Homes that sold for the day or week in a specific neighborhood that you farm
• Things you enjoy about your neighborhood and your area.
• Things to do with the kids
• Great places to dine whether it is casual dining or fine dining. 

Get local and break it down based on state, county, city, zip code and neighborhood.  Bottom line is to provide area information and become the go to person for real estate and your local area.  Now that you have an idea on what topics to blog about…what are you waiting for?  Go for it!  If you found this useful please subscribe and request blog posts in your email!  

The majority of the time I have online for myself you will find me on Facebook. I seem to generate business right from there and have the ability to connect with friends, peers and clients all in one spot. My business page is junk and in truth I really don’t care for it. I have a great name, I’m very lucky. I feed my Activerain feed to it. I don’t post too much there..its everything a business page should not be!

As a real estate agent I think they are important. So important that they should be easily found. One thing I noticed is there is the ability to connect your Facebook business page directly to your profile. I don’t see many posts about how to do it and am surprised many real estate agents | businesses do not do this.

Can You Find Your Facebook Business Page – If You Can’t How Do You Expect Consumers To?

I won’t add any fancy graphics to this its really very simple. I have shared this secret with many people.

If you go to the top of your profile page you’ll see where you work right? Well go in and edit your information and fire yourself..it’s a joke…simply delete your place of employment.

Once you have deleted where you work go back to it and add a new employer, instead of typing your company name, type the name of your Facebook business page. It will surface. Make sure and use the exact name of your Facebook business page when typing into the employment block.

Once you see it, click on it and you will have officially connected your business page to your profile.

Example:  John Miller facebook profile with fan page attached at top for Play By Play

Please join his page…he is my son!

Some might disagree with me, why? They do not want to connect their profile page with their business page which really doesn’t make sense. I also noticed that many agents place an additional ink on their profile where their work or real estate website is. Usually there is a link to their facebook business page or other social media sites they participate in.

Agents come to me often…maybe their career is not going in the direction they want it…or maybe they just do not know where to start…

There are a few simple things that might help an agent to go from mediocre to great….and often times it doesn’t come from a real estate designation…or some expensive training class.  You READY?

Three basic things you should do for yourself..forget about Continued Education hours…for now..think about this.

Every year most board of REALTORS change their

• MLS systems with enhancements and tools
• Contracts usually change
• Listing agreements and attachments sometimes change

If your REALTOR board offers these types of classes annually think about taking them.  I know every year most top agents review their expenses and the tools they use.  Consider taking classes to find out how to use the vital tools in your business…a better understanding of sales contracts and listing agreements.

Often times when I ask agents about their mls…in most cases they do not want to sit through a boring class…yet they do not understand or know all of the pieces to make effective CMA’s or are not aware of the free tools right at their fingertips…in reality its not free..you join the board…and have education at your fingertips..yes its not glamourous but it sure is vital.

Sometimes the mls tools allow you to cut costs in areas of marketing and connecting.  Many mls systems offer a way to stay in touch with your customer or offer fabulous mapping features and usually make changes throughout the year.

A professional real estate agent should be able to recite and explain the listing agreement and sales contract with their eyes closed..in layman terms…its kind like a professional athlete or celebrity…you have to know your moves…and your lines…otherwise..you appear amateur.

Why do some agents opt to skip the basics?  I don’t know but it happens…..and usually one of the first recommendations that I make…is take them!

Midori Miller trains real estate professionals | writes for IWMonline.com and is a ghostwriter.  If you found this post useful…please subscribe!

Bio:

My names Lizzie Gilchrist, I’m 28, I’ve suffered from multiple sclerosis for 10 years and now have to use a wheelchair full time. Just over a year ago I got a chance to model for www.wheeliechix-chic.com. Before that Id never even thought about modeling, but I enjoyed that so much I’ve continued trying to pursue this path. So far I haven’t had many paid jobs, but I’m hoping that now I’m a bit more experienced more opportunities will come my way.

I’m a friendly, sweet natured, kind and considerate individual and I consider myself to be a people person who strives to get on with anyone I meet.  I am conscientious and work hard to make a positive contribution to anyone I work for or with. I consider myself to be a fast learner and someone who likes to take on new tasks and challenges. A couple of years ago I did a charity skydive which I thoroughly enjoyed and this has also given me the drive to want to do another one sometime and take on similar challenges such as paragliding, which I’m due to do later this year. I am a very determined individual and do my best not to let my disability hold me back with anything I want to do.

You can check out Lizzie’s Photo’s  or book her, contact her at  ModelMayhem.com