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Bethune Point Skatepark AKA Daytona Skate Park…the best part it’s FREE!
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101 Bellevue
Daytona Beach, FL 32114
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Tag Archives: florida
Dec. 05.
We are always looking for ways to increase our Google juice…we need to be found…in order to capture the next real estate buyer or seller.
We can use strong key word rich content but if no one is reading..it won’t really matter will it? Now that they are visiting your site and blog what are you going to do to keep them there…keep them reading…and contacting you?
Generic Content is Not Always Useful
It isn’t just location…location…location..it’s local yo!
Real Local-Consumers Want Details
Yesterday I was writing about a subdivision in unfamiliar territory…I found a few useful sources and some things to consider when blogging or updating your website.
* Did you know that sometimes you can find communities on Face book? Type the subdivision in the search and see if you can join the local community. I joined a community that I was researching and learned more about the subdivision than anywhere else on the web.
* Wikipedia is a fantastic source of information for area information..notable information.
* Did you know many times HOA’s and developments have their own websites and forums? Very easy to obtain local information and who knows you might be the only REALTOR in the forum.
* Not everyone is familiar with your area..so get down and dirty and share local roads, landmarks and the benefits of living in your beautiful city.
* Events, Activities and local businesses sometimes appeal to people considering relocating to your area
* Some cities have so much positive press, use it in your online local marketing. Ex: CNN’s Top 100 best
* What about you? How do you market yourself? Were you number one in your office? You think it doesn’t matter but it does. People want success not someone winging it.
* Maps, photos and more photos, share your neighborhood, your volunteer work, and all the treasures in your community.
* Always offer a call to action, view homes…contact us…every page should give the consumer a chance to reach us.
Remember real estate is local yo!
Undergoing MyBlogLog Verification
Nov. 25.
My friend Jeannette Neerpat a Fort Lauderdale real estate agent has come a long way. When I first started interacting with Jeannette she wanted so desperately to improve her business. Hard working, dedicated and a go getter!
That’s how we both connected I as her mentor and she as an apprentice in a national real estate competition. A grueling contest and in some cases made us a little uncomfortable, a little testy but on the same hand it made all of us better….better at real estate and better at social media.
We placed in 3rd but ended up with an award winning listing presentation, a buyers consultation, data base and improved our organizational skills. Check out her awesome video about the city of Tamarac and Avalon Estates.
Jeannette and I remain very good friends today and there is not a day that goes by that we do not talk, email or text message.
She’s different…confident..knowledgeable and an excellent real estate agent.
I was very excited to hear she got through her broker’s class at Gold Coast School of Real Estate and impressed as she seems to make motherhood, wife, REALTOR look so simple. 
Hooray and it doesn’t surprise me at all… it won’t be long before she is a Florida Real Estate Broker.
Jeannette Neerpat no longer an apprentice but a great friend and a hard working REALTOR – soon to be Florida Real Estate Broker!
Congrats…
Jeannette Neerpat
Tamarac Real EstateSpecialist!
Nov. 11.
I’ve been in real estate since the early 90′s..and one thing is certain..I have seen agents attempt to reinvent the wheel…I don’t mean marketing…I mean the basics..I mean in presenting offers..
Without a contract
Without a deposit
Without the terms
Only words and you think your doing your customer a service?
How about mine? See I thought the intent was to sell a house..if that is the case give your customer a fair shot at it.
Without a verbal offer but in writing, a written offer. An offer they can visually see via sales contract.
With a commitment which means a deposit and how do you expect a seller to respond without terms.
Think about this….
- Have you ever presented a verbal offer and then the buyer changes their mind? Now what? I guess you got some splaining to do!
- Do banks accept verbal offers? NO so don’t expect me working on a short sale to do different. You can’t get the buyer to commit long enough to submit a written offer, maybe you should go back and screen them once again.
- If a buyer find a home worthy for themselves and their families don’t you think they deserve a fair shot at being a homeowner? It happens a written offer comes in the same time a verbal is given..which do you think a real estate seller is going to take serious?
- Just how many verbal offers have been miscommunicated for it to never ever turn into a sales contract? Then the verbal turns into nothing..Nada..zilch..and you don’t want to waste my time? How about yours or your buyer’s?
- What about negotiations, don’t you think you might negotiate easier with proof of a very serious ready, willing and able buyer? People are visual! Hello
- If you are working for your customer, there are times…they are incorrect..its those hard to have conversations that may turn a verbal offer into a written contract.
Its our job to explain why it’s important to get our offers in writing and just because your customer (a buyer) wants you to present the offer verbally, I have to ask is this a service or dis-service?
If they hired you, why not have the guts to explain the pitfalls in verbal offers?
The next time someone calls me and states, “I don’t want to waste your time..
I might have to fire back..you just did!” How about you? Do you present verbal offers? Why?
Oct. 15.
Did you know that the magic number of the estimated world population is 6,612,227,120 ? I’d say there is plenty of business to go around all we have to do is go after it and seek it!
Did you know there are approximately 302,623,872 people in the United States? I still think with the United States population alone there still is plenty of business to go around, again all we have to do is go after it and seek it.
Name recognition is so important in business. With over 1.3 million members of the National Association of Realtors. How are you going to stand out? You have to do your part to be seen and heard!
Remember the Midori…Midori…Midori post..Get connected with your share of the world!
Learn To Be Your Biggest Fan…Self Promote!
With 2010 approaching quickly…Get Ready…Get Set….Self Promote!
Business Cards-Do you have a tag line? Photo? Your best number to be reached? How about your designations, your web address. What about the famous words….GOOGLE ME!
Let’s not forget the back of the card, use it and ask for referrals.
Name tags-It’s simple just put it on. Don’t leave home without it! I bet your name tag will generate an additional real estate conversation or two.
Get Involved-The Board of Realtors, organizations, local politics, Chamber of Commerce, Toastmasters, Volunteer. You get the point, get involved in life and real estate will follow.
Be Seen and Heard-If you attend any group 
functions such as seminars and training sessions, speak up, speak out! I don’t mean be obnoxious, simply participate and get recognized.
Print Materials- Create personalized materials with all of your contact info, remember the customer chose you to buy and/or sell real estate, that’s right you, not your company!
Don’t be generic….Get personal….
Voice Mail-Record a talking billboard, state your name, your hours of operation and don’t forget your website. Sometimes a voice mail is the 1st contact that a customer will have with you.
Mailings-Be cost efficient, go ahead send just listed and just sold but supplement your mailings with postcard style schedules.
Good ideas are NFL Football Schedule, Baseball Schedule, School Schedule, Community Event Schedule.
I guarantee that one day you will walk into a house and see one of your schedules.
Online Marketing- Do I even have to go there? If you are here and still don’t get, refer to the 1000′s of post here on Activerain.
Be Good to People- The best way to self promote is “Walk the Walk!” and “Talk the Talk!” and follow the golden rule. In our business, no publicity is definitely better than bad publicity so be yourself but most importantly be good to people.
Do yourself a favor and learn To Be Your Biggest Fan…Self Promote! If you won’t do it, someone else will, doesn’t everyone know a Realtor?
“When we truly care for ourselves, it becomes possible to care far more profoundly about other people. The more alert and sensitive we are to our own needs, the more loving and generous we can be toward others.”
-Eda LeShan
