Agents come to me often…maybe their career is not going in the direction they want it…or maybe they just do not know where to start…
There are a few simple things that might help an agent to go from mediocre to great….and often times it doesn’t come from a real estate designation…or some expensive training class. You READY?
Three basic things you should do for yourself..forget about Continued Education hours…for now..think about this.
Every year most board of REALTORS change their
- MLS systems with enhancements and tools
- Contracts usually change
- Listing agreements and attachments sometimes change
If your REALTOR board offers these types of classes annually think about taking them. I know every year most top agents review their expenses and the tools they use. Consider taking classes to find out how to use the vital tools in your business…a better understanding of sales contracts and listing agreements.
Often times when I ask agents about their mls…in most cases they do not want to sit through a boring class…yet they do not understand or know all of the pieces to make effective CMA’s or are not aware of the free tools right at their fingertips…in reality its not free..you join the board…and have education at your fingertips..yes its not glamourous but it sure is vital.
Sometimes the mls tools allow you to cut costs in areas of marketing and connecting. Many mls systems offer a way to stay in touch with your customer or offer fabulous mapping features and usually make changes throughout the year.
A professional real estate agent should be able to recite and explain the listing agreement and sales contract with their eyes closed..in layman terms…its kind like a professional athlete or celebrity…you have to know your moves…and your lines…otherwise..you appear amateur.
Why do some agents opt to skip the basics? I don’t know but it happens…..and usually one of the first recommendations that I make…is take them!
Midori Miller trains real estate professionals | writes for IWMonline.com and is a ghostwriter. If you found this post useful…please subscribe!
